Market share won in Germany and Europe
The European airlines Air France-KLM and IAG, as well as US carriers such as Delta Airlines and American Airlines, which is currently undergoing Chapter 11 reorganisation, are Lufthansa’s main competitors in intercontinental traffic. Fast growing companies from the Gulf region like Emirates, Qatar Airways and Etihad Airways are increasingly moving into the centre of competitive focus, however. In European traffic Lufthansa’s main competitors are Air Berlin and Easyjet. Its market position, product and service portfolio, worldwide network and the combined strengths of its joint ventures such as Atlantic++mean, however, that the Passenger Airline Group is well prepared for global competition. Successful sales growth enabled it to gain market share in 2011, especially in Germany and Europe.