In the cultural sphere Lufthansa concentrates on classical music. Since 1997 the Company has put on an annual New Year’s Concert at the Konzerthaus on the Gendarmenmarkt in Berlin. We do invite not only representatives from politics, business, culture and the media to this event, but also Lufthansa frequent flyers. Since 2010 Lufthansa has also been the First Global Partner of the Gürzenich Orchestra in Cologne. The Lufthansa Festival of Baroque Music held in London is another of the larger cultural events sponsored by Lufthansa. In addition to its involvement in classical concerts, Lufthansa was the official airline of the Eurovision Song Contest in 2011. The Company brought competitors and fans of this important European television event safely to the venue in Dusseldorf.
In the environmental arena Lufthansa is an active supporter of animal protection and nature conservation, for which we sponsor a number of projects. In terms of animal protection we are particularly dedicated to the crane, the symbol of our airline. Most of the world’s crane species are endangered. As a member of the project group Crane Protection Germany, Lufthansa therefore provides financial, logistics and communications support for activities that protect cranes at an international level. Furthermore, Lufthansa provides resources that help the Global Nature Funds organisation to protect freshwater lakes and the sustainability foundation NatureLife-International to conserve rain forests and biodiversity.