Willingness to change
Our long-term objective is clearly formulated in our strategy: sustainable profitable growth, with a leading position as a quality airline and the forward-looking structures of an efficient, attractive company. In an industry undergoing wrenching change, this is about safeguarding and enhancing our competitiveness in traffic from Europe to the world. The market is growing and so are we. And the market is changing. Emerging economies such as Asia, Latin America and Africa are coming onto the airlines’ radar screens. Mergers and acquisitions are shaping a new market structure. The trend towards consolidation is producing large groups with broadly based route networks. Lufthansa is keeping a close eye on these developments, because our route to growth and market leadership in all segments, from airlines over Logistics up to Catering, also goes by way of sensible acquisitions and partnerships.
Expansion of alliances and joint ventures
Refining our global alliances forms the basis for our strong, sustainable network. The extension of our own network and the planned accession of new partners to the Star Alliance are important milestones on the path towards a substantial expansion of our route network and presence in Central and South America. In Africa, Ethiopian Airlines was accepted as a new partner for the Star Alliance. In mid 2011 we also incorporated the group airlines SWISS and Austrian Airlines into the transatlantic joint venture Atlantic++. We established the joint venture in 2010 with United, Continental and Air Canada. Its successful development and the experience gained there formed the basis for the new joint venture Japan+.